The process of branding is quite common on a business-level but today branding plays an equally important role on personal level as well. The actual practice of personal branding involves self-disclosure or self assessment of any individual, organization or group. In other words, it is the process of developing a positive impression which is created around your personal name or your career. The main motive of personal branding is to touch the pinnacle of success by developing a reputation with a large networking which offers good opportunities.
Let’s have a look at some of the basic tips which helps you to build your personal brand:
Personal Branding is essentially the process of establishing a positive brand image in the mind of individuals, group or organization. Craft your own persona and uniqueness. You need to make yourself visible with a clear intend about the image you want to project. What makes you attractive to potential customers or clients? Make sure you establish true facts or else you may run the risk of confusing people about what you are all about
2.BE CONSISTENT ON SOCIAL MEDIA:
Don’t be totally dependent on social media for marketing your personal brand. A self built brand on social networking site relies on traditional discourses of the authentic self as one that is transparent and open to others.Make sure you make the best use of social media platform and your brand message should be consistent across all platforms. For instance your resume and LinkedIn profile must be in sync.
3.STUDY THE COMPETITION:
It is important to stay updated about your industry and its competitors which will help you to understand your USP and how do you stand unique or different from the rest. Staying up to date with all the latest trends, breaking news and your competition elevates your personal brand to a higher level.
4.MAINTAIN A DATABASE OF ALL THE INFORMATION:
Your list of contacts grow as your personal brand grows. It’s important that you keep a detailed list of all your contacts. Who the person is, where you connected, potential opportunities and how you can help them and all things to keep track of. While it can be a great resource to search when you need something, it can also be utilized when you have an opportunity.
5.SAY YES TO CHARITY:
Apart from personal or financial satisfaction, giving it back in the form of donation or charity can help you build your personal brand. Even volunteering your time to a social cause is mandatory for you. Never forget that people remember selfless acts
Building your personal brand is as important as building your company’s brand. Everybody is acquainted about the largest brands like Apple, Samsung, Nokia, Reliance etc. because of their excellent personal branding. Building a personal brand takes a lot of efforts but at the end it’s all worth it. It is a leadership requirement which lets people know what you actually stand for.